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Handling Public Opinion and User Generated Content

With a quick post, tweet or review, anyone can voice an opinion about your brand – but is it accurate to the facts or blatantly damaging in its intent?

There’s a reason so many consumers read reviews before choosing a business. It provides valuable User Generated Content (UGC) and prompts a decision to buy or not to buy, based on the experiences of existing customers.

Even if you’re not actively managing your presence on these sites, people will leave reviews regardless. That’s why it’s important to identify which sites matter most for your business and proactively manage and respond to these reviews.