Does anyone remember the 1960s tv classic, the invisible man? Spanning from this one British series came to a franchise of films and comics telling the story of the incredible invisible man, able to camouflage himself from his enemies and fight crime. Today, powers and cloaks of invisibility are few and far between as no one can slip past mass media and the world wide web, but with all the revenue that can be generated online, would you really want to?
View your online reputation as your customers’ gateway to your business. How present you are online, what information can be found about your brand, and how accessible that information is to your consumers, is synonymous with success. The modern consumers’ purchasing decisions are no longer reliant on the recommendations of a helpful shop assistant, or a customer service representative at a local branch, they have a wealth of online reviews, blogs, and articles accessible to them from the comfort of their living room. Therefore, what is there to be seen, should not be left to chance.
Build from the site up
The tried and tested way to start developing your reputation is via your website. A clean and well-formatted site has the power to kick-start your reputation growth process. This is your organisations’ main online asset, so build it with pride and maintain it with care. LegUP has the expertise to aid you in fulfilling these goals and can provide effective tools to ensure that the impact of your site reaches its full potential. Whether you are a long-established large corporation or a recently launched start-up, LegUP can transform your site into a profitable awareness and sales platform.
Tell your story
Much like the invisible man and other superheroes, your business deserves a well-curated back story to strengthen the bond between your consumers and your brand. A consumers’ interest in a purchase stretches beyond the product itself, to understand the company which developed it. Give your customers an understanding of not just how to use your product, but why it has come to exist and how you as a brand identify its value. With a global network of publishers, writers, and editors, LegUP is equipped to help you draft an authentic backstory, that emphasises your product’s purpose and value. Describe your origins in your own words and be the author of your story, not a secondary character.
Land your landing pages
A heavily underestimated lead generation tool is the humble landing page; a short and structured page that influences your consumers to do something, a consumers’ call to action. A landing page should be concise and aesthetically please, imparting enough content to peak curiosity, but not so much that it overwhelms and deters consumers from using your ‘Call to Action’. Developing a well-balanced landing page can be tricky, for instance how much content is too much? How much content is too little? What am I wanting my consumer to do after reading this page? Well have no fear, LegUP is here! and ready to help you answer and implement all of these questions.
When it comes to website and platform development, there is no ‘one-size-fits-all approach, as the needs of each organisation vary dramatically. However, what remains consistent across all brands and businesses’ web development is whatever is published should be relevant, impactful, and purposeful, with the viewer experience at the forefront of the designing process. Building a reputation starts with showcasing what value you are willing to offer your consumer, therefore, your website and landing pages are a key asset as they outline your brand in your words and instigate customer involvement.
LegUP’s multifaceted approach to online asset management plants the seeds to start growing a presence that can be nurtured into a reputation. Our ability to consistently manage and innovate your platforms have the potential to turn a site search into a sale.
Broadcast beyond your site
Ever thought about transferring your site from a page to a podcast? This new age of digital consumers is constantly on the search for new, interactive content, that not only sells but informs. Expand the horizons of your awareness channels and transform your ‘About Us’ page into a blog, video, or Instagram post designed to reach your target customers from a variety of angles.
Content marketing across multiple platforms is a great SEO technique that allows your business to monopolise a larger portion of web space, thus boosting your visibility and strengthening your reputation. Consumers are given the opportunity to regularly interact with your brand and keep up to date with product and service development to stay turned in with your business. With LegUP’s services, you can promote your message across a range of relevant platforms that fit your product and reach your desired consumers, keeping you current today and pushing you on-trend for tomorrow.
Knowing where to start with the content promotion can be daunting, where should you post first? Which platforms best suit your product? How can you be sure that the content is visible? Luckily for you, LegUP conducts all this research on your behalf, so you can avoid all the stress but reap the benefits. Furthermore, LegUP’s expansive network includes multiple business forums, publications, and editors who can ramp up your reputation with guest postings and expert articles. Grow from being a reputation rookie to an industry influencer!
Get savvy with social media
From our years of experience in the field, we know that well-positioned content and expertly-managed social media platforms are the most effective way to represent yourself within your respective community. Over 3.6 billion people currently use social media, and that number is expected to grow to 4.4 billion by 2025 (CITE), therefore, adopting adequate social media strategies can boost a business’ website traffic and conversions exponentially. LegUP can help you channel your resources into targeting the platforms that will generate the most traction from your target segment, expanding your following and promoting your brand.
If research suggests that the majority of your target audience are Facebook users, we will create plans that capitalise on this fact by funnelling relevant content and posts directly through this channel. However, like most good things in life, content sharing should be done in healthy moderation. It’s all well and good to excited about your brand and wants to announce it in the news feeds, but overdo it and consumers will be more likely to be irritated by your efforts rather than share in your passion. LegUP can help you decipher the right balance that’s effective yet considerate.
Time to talk
Regularly take time to talk to your subscribers about what they truly want to see from your brand. This direct interaction is probably one of the fastest and most effective ways to ensure customer loyalty. If your company is seen to be making an active effort to incorporate the user experience into their operations, they are likely to conduct some brand promotion on your behalf, whether it be a positive post, review, or the good old fashion word of mouth marketing. It’s also worth noting that joining niche discussion boards and platforms is another great way to engage with your target segment, as these are the consumers who play an active role in interacting with your market.
Feedback is free but worth so much more!
Keeping your eyes and ears peeled for feedback is crucial. It’s so essential that we have put it at the core of many of our LegUP promotional strategies. A large part of many top valued brands’ success is due to how they learn and implement improvements based on feedback. Over the years, we’ve seen our fair share of businesses lose customers and revenue due to failure to engage and grow from feedback. While you’re not going to always please everyone, you should take note of what the public has to say about your product or brand and look for patterns within the comments. This process may sound tedious or intimidating, but a genuine understanding of the customer experience is where the roots of innovation lay. At LegUP we offer bespoke packages that centre on ensuring that the customer outreach and feedback process is painless and productive, because when you think about it logically, who knows more about the customer’s experience with your product than the customer?
Learn and grow with LegUP
The moral of the story is, to personify your brand, make it relatable, accessible, and progressive. Breathe life into your business with robust reputation management strategies that not only consider maintenance but development and the all-important initial launching stages. When it comes to building your business, invisibility is the worst-case scenario, despite the nostalgic reference, the invisible man should not be the ambassador of your brand. Reputation building is time-consuming and at times, overwhelming. Unload the burden and get in touch with one of LegUP’s reputation management experts who can lighten the load and push your brand into the spotlight.