A British fintech start-up simultaneously began operations in five different European countries by launching Google and social media ad campaigns. However, to further product awareness, the client required content launch strategies that aligned with each varying market.
The information coverage strategy began with a press release detailing the company’s launch and services. Through the distribution of editorials and credible articles, a company profile was developed, introducing the company to the business world. The success of this strategy was managed and enhanced by utilising impactful SEO techniques which saw the promotion of effective product reviews and posts from third parties.
Within six weeks 15 articles were published on each market, and 70% of the links in top-10 search results for each of the launch destination were positive and relevant.