Client’s story:
We were approached by a prestigious financial businessman, (on top 1000 Forbes list), who raised concerns regarding controversial links at the top of the search results when his name was Googled.
Analysis:
Our research detected three detrimental links that were associated with the name and surname of our client in the top-20 Google.co.uk and Google.com search results.
Solution:
To ensure that the content available in the top-20 search results were beneficial to the client’s reputation, we executed the following strategies: defamatory information suppression, SEO optimisation of previously published business profiles, and publication of interviews in financial media.
Result:
Within two months all negative links were pushed out of the top-50 Google.co.uk and Google.com search results.
